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About the artist
Bewitching, stark and atmospheric, Atlanta Rascher's photography bathes in cool, confident reflection whilst her fearless compositions jolt subjects into focus. Working with a handheld camera, Atlanta's agile compositions are the results of a well trained eye that delivers a sense of spontaneity to well-considered productions. Rascher's talent for juxtaposing architecture with delicate, transitory objects and the beauty of natural light give her figurative, still life, and abstract work a modern feel in line with the Zeitgeist of a photography based communication culture.
This sophisticated and balanced stance and the bond of composition and style as a photographer are born of a fine art education and practice as an art director and stylist. Feeding from an extensive background in fashion and a keen interest in architecture and interiors, Rascher's work has a strong signature which is truly and unmistakably her own. Her broad field of high end clients benefit from the experience and knowledge she brings to every project, while her attention to detail makes each shoot a customised and informed approach that results in unique and personalised images that give each of her clients a strong and individual voice.
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