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IS AN ONLINE MARKETPLACE
CONNECTING INNOVATIVE VISUAL ARTISTS
WITH CREATIVES, BUYERS, AND EDITORS

it provides inspiration as well as solutions
for visual needs of any kind.

get started learn more

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26 Apr 2016

CYCLE STYLE BY HORST A. FRIEDRICHS

Riding a bicycle is more than a means of transportation - it is a way of life. The London bicycle scene has been growing for years, spawning ever more astounding developments and innovations. Photographer Horst A. Friedrichs meets his subjects in their own milieu: zooming around the city's streets on two wheels. There he encounters a dazzling array of style and a surprising amount of substance. In tweeds and Saville Row suits, in high-tops and stilettos, in flowing skirts and the skinniest jeans, wildly tattooed and impeccably manicured, sporting bowler hats and racing caps, London's cyclists are jubilantly exercising their fashion freedom. Whether on fixies or cargo bikes, through parks or urban rush hours, frame builders and bicycle lovers are defining the pedal-fueled future.